We strive to humanize technology in our work because there's so much more to it than the popular assumptions about tech (i.e. that it's sterile, cold, and alienating). We aim to make tech and culture come together to better serve your company and your clients.

When we work with our clients, it’s our goal to help them identify their context between small and big culture and empower how their purpose, mission, service, and product can positively and provocatively thrive.

The West Coast Way is a way of balance… not just between form and function, but also between the formal and the informal, the casual and the rigorous, the planned and the unpredictable, the hot and the cool, the global and the local, the rational/logical and the zen/meditative/poetic, the slow and the instantaneous.